Tool Reviews
Best CRM & Sales Tools for Demand Gen (2026)
CRM platforms and sales engagement tools that demand gen professionals work with daily to manage pipeline and coordinate with sales teams.
| Tool | Score | % of Jobs | Mentions | Pricing |
|---|---|---|---|---|
| Salesforce | 9.5/10 | 18.2% | 116 | $25-330/user/mo |
| Zoho CRM | 6.1/10 | 0.6% | 4 | $0-40/user/mo |
| Salesloft | 6.1/10 | 0.6% | 4 | $100-150/user/mo |
CRM & Sales Tools
Other Tool Categories
Data from Demand Gen Insider's proprietary database of 639 demand generation job postings with 66.5% salary disclosure.
Frequently Asked Questions
What's the best crm & sales tool for demand gen?
Based on job market data, Salesforce is the most commonly required crm & sales tool, appearing in 18.2% of demand gen job postings.
How many crm & sales tools do demand gen teams use?
Most demand gen teams use 1-2 crm & sales tools. We track 3 crm & sales tools that appear in demand gen job postings.